Faith Group

Telegram is no longer just a messaging app—it’s a digital marketing powerhouse. With over 900 million monthly active users globally, Telegram has become one of the most effective platforms for brands, influencers, startups, and even political movements to reach their audience directly. If you're looking to run Telegram ads in 2025, you're already thinking ahead—and you're in the right place.

In this article, we’ll explore how to effectively run Telegram ads, what makes them unique, and why they could be the smartest marketing move you make this year.

Why Run Telegram Ads?

Let’s start by answering a simple question: Why Telegram?

Telegram offers something rare in today’s saturated ad world—unfiltered access to users through private or public channels, groups, and bots. Here’s why businesses are turning their attention to Telegram:

• High engagement rates: Telegram groups and channels often have much higher interaction compared to platforms like Facebook or Instagram.

• Privacy-focused: Users feel more in control on Telegram, which means they're more receptive to trusted, value-driven content.

• Global reach: Telegram is especially popular in regions like Eastern Europe, South Asia, Latin America, and the Middle East.

If you're a brand wanting to cut through the noise, Telegram offers a streamlined way to connect with a highly engaged audience.

Types of Telegram Ads You Can Run

When you run Telegram ads, you need to understand the different options available. Telegram currently offers both official and unofficial ad options, and your strategy may involve using one or both.

1. Sponsored Messages (Official Telegram Ads)

Telegram introduced Sponsored Messages in late 2021. These appear in large public channels with over 1000 subscribers and look like native posts. They are:

• Text-based ads (no images or videos yet)

• Targeted by language and topic

• Shown to users based on their interests

This method is ideal for advertisers looking for legitimacy and scale. Telegram's ad platform is still evolving but promises better user targeting and greater reach in the coming years.

2. Influencer or Channel Promotions

Telegram's channel-based advertising is perhaps its most effective strategy. Here's how it works:

• Identify large Telegram channels that align with your niche.

• Negotiate a paid promotion or shoutout.

• Your message is broadcast to a loyal, engaged audience.

These can be text ads, video posts, image carousels, or even voice messages. While this is an unofficial way to run ads, it’s currently the most popular and profitable route.

3. Telegram Bot Campaigns

Bots can be used to automate advertising and lead generation. For instance, a Telegram bot can:

• Share offers

• Collect user data

• Provide instant customer support

• Funnel users into a purchase journey

Using bots in combination with ads adds another level of automation and efficiency to your Telegram ad campaign.

How to Run Telegram Ads Step-by-Step

Now let’s break down the actual process of running your Telegram ad campaign.

Step 1: Define Your Objective

Just like any marketing strategy, clarity is key. What do you want to achieve?

• Grow your Telegram channel

• Drive traffic to a website

• Promote a product or service

• Collect leads

Being clear about your goal will influence your targeting, ad type, and messaging.

Step 2: Research and Target the Right Audience

Telegram doesn’t (yet) offer detailed targeting like Facebook or Google Ads. However, with Sponsored Messages, you can choose:

• Target language

• Target topic

For channel promotions, you’ll need to do manual audience research. Look for:

• Active channels with real engagement

• Channels that post content similar to your niche

• Admins who are open to promotions (you can usually contact them directly)

Use sites like Telemetr.io or TGStat.com to analyze channel stats.

Step 3: Craft a Compelling Ad Message

Telegram is not about flashy visuals—it’s about message clarity and value. Your ad copy should:

• Be direct and benefit-driven

• Include a strong call-to-action (CTA)

• Feel native to the channel’s tone and audience

Example: “💼 Want to grow your startup without spending a fortune? Join our free Telegram group where 5000+ entrepreneurs share real strategies daily!”

Step 4: Choose Your Distribution Method

You can now decide how to run your Telegram ads:

• Use Telegram’s official Sponsored Messages (via Telegram Ads Platform)

• Contact channel admins for manual shoutouts

• Use ad marketplaces like Telega.io or Plensy.com to book ad slots

• Launch bots to automate engagement and lead collection

Each method has pros and cons. Sponsored Messages are regulated but limited in features. Manual promotions offer flexibility but require trust and negotiation.

Step 5: Monitor and Optimize

Telegram doesn’t yet offer robust analytics, but you can still measure success:

• Use UTM tracking links

• Measure channel growth (before and after campaigns)

• Monitor bot interactions

• Check user engagement (likes, replies, reactions)

Track your cost-per-click (CPC) or cost-per-member (CPM) to optimize ROI across different channels.

Tips to Maximize ROI When You Run Telegram Ads

• Avoid spammy copy – Telegram users are highly privacy-conscious and will leave or report spam.

• Build a funnel – Don’t just drive traffic; drive it somewhere. Use landing pages or bots.

• Offer exclusive content – Telegram works well when users feel they’re getting VIP access.

• Engage after the ad – Once users join your channel or bot, keep the value coming.

Challenges of Telegram Advertising

Despite the benefits, Telegram ads come with unique challenges:

• Limited official targeting options

• Manual negotiation with influencers or channel owners

• Risk of scams or fake audiences on some channels

• Lack of detailed analytics

That said, those who embrace these challenges often find massive upside potential, especially in untapped or fast-growing markets.

The Future of Telegram Advertising

Telegram is investing heavily in monetization. Expect to see:

• Advanced targeting options

• Multimedia ad formats

• AI-powered ad optimization

• Integration with third-party analytics tools

As Telegram evolves, so too will the opportunities for smart marketers who are ready to experiment and innovate.

Final Thoughts: Why Telegram Ads Are a Smart Move in 2025

To run Telegram ads effectively, you don’t need a massive budget—but you do need strategy, authenticity, and adaptability. Telegram’s ad ecosystem may not be as mature as Facebook or Google, but it offers something even more valuable: intimate, direct connection with users who are increasingly fatigued by traditional ad platforms.

Whether you're a startup founder, content creator, or seasoned brand, Telegram advertising is one of the most underutilized growth channels of the decade. The question is no longer if you should run Telegram ads—but how soon can you start.